Retail Elements
Services
Retail marketing is the process that entails everything from how you create the product, how you price it, where you place it for distribution, and how you promote it.
Retail advertising is the process by which retailers use store advertising (online and offline) to drive awareness and interest towards their products to generate sales from their target audience. Through advertising, a retailer attempts to influence their audience to take a specific action.
When you have an offline and online presence, retail advertising needs to be part of the marketing mix. This is going to help you expand your reach, drive more (foot) traffic, and convert visitors into customers.
Product
First is the Product, which is the physical item that’s being sold.